Case Study:
Oak & Orange Coffee Co.
-A Brand-Driven Café Experience
Environmental Design, Furniture Design & Brand Integration
Overview:
Oak & Orange was designed as a complete café experience where brand, environment, and service work together as a unified system. The name references the intersection of Oak Street and Orange Avenue, where the original roastery was located - celebrated within the space through a large-scale wall graphic featuring a historic street sign from that location.
The identity also reflects the character of the café itself: Oak represents strength and craftsmanship, while Orange speaks to vibrancy, warmth, and energy - qualities found in both the surrounding community and the flavor of the coffee.
Our Role
Brand Identity /Environmental Design / Furniture & Lighting Design / Brand Integration
Approach:
-Translating brand into space.
The project focused on creating a warm, modern environment that felt refined yet approachable. Materials, lighting, signage, and furniture were designed or curated as part of a cohesive visual system that reinforced the brand at every touchpoint.
A Unified Spatial & Brand Language:
Custom tables, lighting, signage, and environmental graphics were developed specifically for the space, balancing natural materials with bold brand moments to create an inviting customer experience.
An Exterior Designed To Feel Open & Inviting:
The exterior balances painted white brick with modern storefront glazing, clean signage, and warm lighting to create a welcoming street presence. The updated façade reflects the café’s blend of strength and vibrancy while helping establish Oak & Orange as a recognizable part of the neighborhood experience.
