Case Study:
KY Yours & Mine
-Translating sensorial experience into brand expression.
Structural Packaging
Overview:
A packaging concept for KY’s Yours & Mine line - a paired experience built around contrast. Fire delivers warming intensity. Ice introduces a cooling counterpoint. The objective was to translate sensation into structure, finish, and color - creating a packaging system that feels emotionally charged while remaining grounded in KY’s clinical credibility.
Our Role
Product Strategy / Structural Design / CMF / Design for Manufacturing
Approach:
Distinct surface patterns molded directly into each structure create differentiation through relief and light interaction. Deep purple and saturated blue colorways establish contrast while maintaining system cohesion.
A packaging system defined by architectural clarity and controlled contrast where structure, surface, and color work together to express brand identity.
